We've already covered the topic of self-presentation online and why it might vary on certain platforms. So what should we know about using social media for business? The following are a list of things I have compiled over my 7+ years of using social media for various personal and professional accounts, from the book reviewing… Continue reading Being Media Savvy: What have I learned about using social media for business?
"How can you know that the people you meet online are who they say they are?" Another one of the most commonly asked questions I get in my line of work, unfortunately, hasn't got an answer. There are things you can do - looking at their profiles, doing a Google search, checking if you have… Continue reading Being Media Smart: Self Presentation and Intimacy
Following the post on ad money and the gentrification of social media, today's installment of being media smart is about another aspect of online marketing. Keywords are how we are able to find things around online - essentially, they are the equivalent to the library catalogue. Their importance has been known from almost as long… Continue reading Being Media Smart: Clickbait and False Media
In the last installment of this series, I wanted us to start a discussion about algorithms and how they shape our experiences online. Today, I'd like to expound a little bit by talking about ad money and the market for attention. Ratings aren't anything new - anybody who has watched a single episode of a… Continue reading Being Media Smart: The Market for Attention and Gentrification of Social media
Social media is, by most accounts, a useful thing. (Some might even venture as far as to call it useful.) But with all the new information being posted every minute of every day, it becomes more and more reliant on algorithms to sift through the white noise and show us the content we actually want… Continue reading Being Media Smart: What does that mean?